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Shanghai Erdos Underwear Co., Ltd.

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Incorporated in February 2004 as a joint venture by Nantong Hailin Group and Erdos Group, Shanghai Erdos Underwear Co., Ltd. is company engaged in design, development, production and sales of underwear products. In 2008, Erdos was listed as the top cashmere product brand and costume brand in the Top Valuable Brand as published by the World Brand Laboratory. With the strong backing from Erdos Group and with the financing and technical support from Nantong Hailin Group, a reputed underwear enterprise in China, the Company has attracted a great number of agents from every coroner of China, enabling the sales network of the Company to cover the whole China. As introduced into market, the products under the brand have become a hit because of their selection in raw material, exquisite process, refined style, graceful package, boutique fitment, sincere service and elaborate management. Persisting in the entrepreneurship of Erdos, that is, intelligent, courageous, explorative and innovative, the Company will make every effort to build the Top Grade A Underwear Brand together with the broad range of distributors.

Relying on its powerful professionalism and authoritative resource strength, the Company has introduced the professional series products including cashmere underwear, wool underwear, plumule underwear, all-season underwear, functional underwear, home wear, hoses, socks and stockings. With quality cashmere from the Erdos Prairie as main material and super-thin wool from Australia, Supima long-stapled cotton from the U.S. and other soft and skin-friendly natural fibers, soybean protein composite fiber, milk protein modacrylic fiber, pearl fiber, Lenzing modal and other new-type hi-tech fibers as auxiliary materials, the Company has demonstrated the unique touch, glaze and conform of cashmere via optimal matching, which makes up the blank of the present Chinese middle- and high- grade underwear market.

 

New Brand Concepts

The new brand concepts of the Erdos underwear brand is elaborate, that is, fine, new, value and friendly.

Fine: Erdos underwear C pursue for elaborate quality and graceful life;

New: Erdos underwear C create fresh feeling and thick affection;

Value: Erdos underwear C provide value-added space and reputed products;

Friendly: Erdos underwear C transmit friendly fashion and underwear culture.


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