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Hailin

Culture Preamble


Dedicated to create value for the welfare of the people and for the sustainable development of the whole society, we take the task of reviving our national industry as our own task, protect natural environments and resources and promote the harmony and advancement of the society.


With innovative thoughts, sincere services, perfect standards and outstanding work, we build a large enterprise group spanning both trades and industries and integrating both Chinese traditional cultures and modern enterprise brand culture.


To benefit the entire human beings is our ultimate target to produce each article of product. We will create a new era of modern lifestyle and new energy with our technologies and products.


Culture Briefing:
Vision & Mission:


With our ten years¨ hardworking, to become a large enterprise group spanning both trades and industries and integrating modern enterprise, culture enterprise and brand enterprise via our completely new thoughts, sincere attitudes, perfect standards, permanent services and outstanding work.

Strategic Target:

 
• To become a professional enterprise
• To deliver elaborate products
• To possess reputed brands
• To enhance the group strengths
• To optimize company capital


 Strategic Policy:


• Diversification of industrial development
• Professionalization of enterprise development
• Brandization of product development
• Serization of brand development
• Scalization of group development
• Maximization of value realization

Core Value:


Innovative, Cooperative, Harmonious (^ICH ̄)
• Innovative

To have technology innovation as blood, management innovation as frame, talent innovation as vital and culture innovation as soul, we will never become self-complacent and will realize our own self-surpass via continuous self-denying.

• Cooperative


Be good at cooperation, be proficient in cooperation, cooperate with suppliers, cooperate with customers, cooperate with competitors, and cooperate with our internal staff. We will integrate resources of kinds and realize win-win through cooperation.

• Harmonious


Sincere and creditable, we will advance with the step of the society, develop with our staff, co-exist with the environment we are in and realize the harmonious development among enterprise, staff and society.


Brand Definition:
 


The logo is composed of abstract green top and surfy arc style, concisely express the holistic vigor of Hailin. The extending surfy arc will attract your eyes to the rising green triangle, imparting the promising flourish and vitality of the enterprise.


Brand slogan: All rivers run into seas; all flowers make garland.


Enterprise Spirit:


Realize self-surpass and create excellence


Operation Concept:


Win the market via quality; create future through competition and cooperation


Talent Concept:


Underline both moral and talent, consider behavior superior to speech


• Selection standard: self-recommendation first, reference introduction second.
• Application standard: underline both moral and talent, consider behavior superior to speech.
• Fostering standard: provide various trainings and broad platform.
• Retaining standard: retain talents via love, concerns and career.
• Incentive standard: performance-based, clear division of punishment and award.

Employee Concept:


Hard-working and happy life

Behavior Rule:

 Follow etiquette, emphasize integrity, obey disciplines, underline coordination and pursue for high efficiency


 


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