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HAILIN Group lies in the most competitive area of China economy, the Yangtze Delta, which integrates four industries like textile industry, new energy vehicles, financing and real estate, and deals with a variety of fields including real estate, investment, management and service. The organizations are widely distributed in Jiangsu, Shanghai, Hongkong and among multinational enterprise groups in Europe, America and Australia.

 

HAILIN Group was founded in 1980 and converted into a private enterprise in 2003. After conversion, it united with Inner Mongolia Erdos Group and established a joint-ventured Shanghai Erdos Underwear Co., Ltd., and produced elegant cashmere underwear and became the first brand of elegant underwear in China. And into new energy vehicles, banking industry and property, and with capital management and utilization as linkage, a dual-core four-wheel-driving new developmental model involving with capital, real estate and land estate was developed, which further adds refreshment to this corporation for its blooming.

 

Since it was established in 1980 to the current pluralistic development via the total conversion in 2003, HAILIN Group has fought a brilliant way through inheritance and innovation, and constructed successfully a great many well-famed domestic and international brands like HAILIN, Hailinlu, Baixinle, Yiluxi, Flance. The integrated market share rate has been listed top10 of China.

 

For many years, HAILIN Group always insists a scientific pathway toward development and has constructed a close production-study- research partnership with dozens of Science Research Institute including Nanjing University, Southeast University, Donghua University, Nanjing Arts College, Nanjing Normal University, Chinese Academy of Science, North Microelectronics, and an array of experts and professors become HAILIN Group¨s think tank.

 

To look prospectively, HAILIN Group will involve around the developmental strategy of enterprise specialization, product elaboration, brand reputation, group strengthening, capital optimization, diversification, specialization, branding, scalization and value maximization and grasps tightly the modern pulse, and strives consecutively to create a multinational group that integrates modern, cultivated and famed enterprises.

 


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